| 15th September 2025 |
Submission of full paper |
| 15th September 2025 |
Submission of conference slides |
| 30th September 2025 |
Briefing and presentation rehersals |
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Conference programme to be posted shortly.
Kindly submit your full paper spuairc2025@spu.ac.ke
So, As the culture moves brand which moves business, we believe that by making an impact in culture, we shift the relevance of a brand and ultimately make that brand commercially successful. But how do you make an impact in culture.

A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom.